Happy Teeth Toothpaste

Packaging, Branding

Problem: I wanted to create packaging for a product with a specific audience in mind. This product is for children who aren’t excited about dental hygiene (yet!)

Process: Knowing that kids can be picky, I knew it would be important to have a set of three flavors. This also gives kids a sense of autonomy when it comes to their own dental hygiene.

Barriers: The most difficult part of this was coming up with a cohesive system that would work for many different types of flavors. The style had to be adaptable enough to accommodate a variety of potential flavors if this brand expands beyond the initial three.

End Result: I am quite happy with the results! The color palette is bright and kid-oriented, the characters on the packaging are friendly, and the flavors and fruity enough to guide someone to enjoy the process of brushing their teeth.