Halfway

Focuses: User Interface Design, Mobile Interface Design, User Goal-oriented Design

Concept: Halfway is a mobile app that allows users to take pitstops between locations or find places they can meet in the middle to spend time together

features and functionality: location tracking, location sharing, directions, shared routes, activity searching + suggestions, direct messaging, easy route sharing

audience type and rationale: those who wish to spend time in between two locations.

data usage: user location, user contacts, contact locations, map info, information about local eateries, parks, movie theaters, coffee shops, arcades, hiking trails, etc.

 

Walkthrough of Persona 1: Benjamin’s user flow

 
 

Promotional Poster

Persona 1: Benjamin

Persona 2: Farrah

 
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